A tire's most important job is to carry the load required of it, and the load range/ply rating branded on the tire's sidewall indicates how much load the tire is designed to carry (at a specific pressure). Whenever changing tire sizes or from one tire type to another, it's important to ensure...
Why do we change our tires and wheels? Aside from necessity, most of us do it for performance, comfort and style. But to be sure our tires are performing properly and that we're rolling comfortably and in style, we'll need to correctly install our new tires and wheels. Here's a few tips from us...
So you finally got your wheel and tire package and are ready to mount them up and hit the streets. While you're eager to get those first miles on your brand new wheels and tires, taking a few moments to confirm the installation is done correctly can ensure trouble-free operation. Torquing lug...
Four-wheel drive and all-wheel drive vehicles are equipped with differentials and/or viscous couplings that are designed to allow momentary differences in wheel speeds when the vehicle turns a corner or temporarily spins a tire. However, if the differentials or viscous couplings are forced to...
Wintertime travel often increases behind-the-wheel apprehension for drivers living in America's snowbelt. Shorter days and colder temperatures, as well as slush-, snow- and ice-covered roads all conspire to challenge a driver's patience, skills and their tires' traction, adding tension to daily...
Our most recent All-Season tire test reports include Snow Traction/Handling results. See them here. Also see our featured dedicated winter / snow tire tests. Since even the best all-season tire cannot match the performance of a dedicated winter tire in light or deep snow, on ice, or in...
Survey results received from customers who use a Recommended Installer reveal plenty. Whether leaving your shop satisfied or disheartened to any degree, they'll step up when asked to complete our survey and openly share their opinions. What's been revealed in the comments customers give in...
As one of Tire Rack's Independent Recommended Installers, consumers expect you will offer them top-notch technical service. You can build on that trust and further benefit by being able to offer them additional advice and personal attention after their installation is complete. Our Tech Center...
In addition to the tires Tire Rack ships to your location for mounting, balancing and installation on your customers' vehicles, every Tire Rack retail shipment also includes the customer's original invoice. The original invoice provides the customer with proof of purchase. The invoice is...
Orders drop shipped to your location from Tire Rack are properly packaged to ensure that products are damage-free upon arrival and a correct fitment, as well. Please follow the steps below upon receipt of merchandise. The procedure is designed to make returns, should they be necessary,...
Every independent Recommended Installer has to meet several requirements before qualifying for the program. Ensuring that it uses quality mounting and balancing equipment and employs properly trained technicians capable of performing damage-free installations are the first steps. But equally...
Day One You'll automatically get order confirmation emails for your customer's order being direct shipped to your location for installation. This is your first opportunity to contact your (sometimes new) customer for the first time and schedule their installation. A valuable service to the...
Ultimately, you receive quality customers through your participation in Tire Rack's Recommended Installer Program. These customers have long-term potential and are customers with a tendency to refer additional business your way. These customers will use the listings on Tire Rack's website to...
Using Survey Results to Your AdvantageThe installer survey was developed to help ensure the integrity and success of Tire Rack's independent Recommended Installer program. The results and comments received benefit you and your customers, as well. These results (shown online) provide prospective...
Program Advantages Website content encourages customers to use Recommended Installers. Your new customer acquisition costs = $0. You receive qualified customers with long-term potential and a tendency to refer additional business to you. Customer is a multi-vehicle owner with...
Need help choosing the right products for your vehicle? Our team of highly trained experts has the knowledge and passion to help. Just pick up the phone and give us a ring. Or let's chat via email. We love solving problems and lending a hand (or an ear).
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