Tire Rack, Inc. ("Tire Rack", "we", "us" or "our") respects the privacy of our website visitors and customers. This privacy policy (and as amended from time to time and effective when posted on our website here) ("Privacy Policy") describes the types of Personal Information (as defined below) we may collect from you or that you may provide when you visit or use our tirerack.com website ("Website") or our Tire Rack Garage mobile app ("Mobile App"), purchase our products ("Products"), or purchase or use our services ("Services"), and our practices for collecting, using, retaining, protecting, disclosing, and transferring that information. This Privacy Policy applies to the data collected by us or those providing services on our behalf, through information you enter or from the data received from authorized and approved sources. It does not apply to data collected by others through other websites, products, or services not approved by us.
Our Privacy Policy describes:
- What Personal Information we collect and how we collect it
- The purposes for collecting and using your Personal Information
- When and with whom we share your Personal Information
- What choices you can make about how we collect, use, and share your Personal Information
- How we protect, store, transfer, and retain your Personal Information
By using or accessing our Website or Mobile App or purchasing our Products or purchasing or using our Services in any manner, you acknowledge that you accept the practices and policies described in this Privacy Policy, and you hereby consent that we may collect, use, share, transfer, and retain your Personal Information as described herein. If you do not agree with our policies and practices, your choice is to not use our Website, Mobile App, or our Services. Your use of the Website, Mobile App, and our Services is at all times subject to our Terms of Use ("Terms", and as amended from time to time and effective when posted on our website here), which is incorporated herein by reference. Any capitalized terms we use in this Privacy Policy without defining them have the definitions given to them in the Terms.
For purposes of this Privacy Policy, Personal Information means data that classifies as personal information, personal data, personally identifiable information, or similar terms under applicable data privacy and security laws and regulations. It does not include data excluded or exempted from those laws and regulations. Nothing in this Policy will constitute an admission or evidence that any particular data privacy or information security law or regulation applies to Tire Rack generally or in any specific context. Please see our "Privacy Notice for Residents of Certain States" webpage for more information which may be applicable to you.
Personal Information does not include publicly available information from government records or other information excluded by applicable law. Personal Information does not include your personal information that has been deidentified, pseudonymized, anonymized, aggregated, and/or otherwise processed so as to be unidentifiable in such a way that the data can no longer be attributed to a specific individual (by reasonable means) without the use of additional information, and where such additional information is kept separate and under adequate security to prevent unauthorized re-identification of a specific individual such that one could not, using reasonable efforts, link such information back to a specific individual ("De-Identified Personal Information").
We may also collect Personal Information from you through means other than our Website or Mobile App. This may include offline collection, such as if you submit a paper application, make a payment by check, or call or visit our office. It may also include emails, text messages, or other electronic communications that you send to us separate from our Website or by way of our third party service providers.
As noted in the Terms, we do not knowingly collect, solicit or maintain Personal Information from anyone under the age of 18 or knowingly allow such persons to register for our Services. If you are under 18, please do not send any Personal Information about yourself (such as your name, address, telephone number, or email address) to us. No one under age 18 should provide any Personal Information to or on the Services. In the event that we learn that we have collected Personal Information from a child under age 18 without verification of parental consent, we will use commercially reasonable efforts to delete that information from our database. Please contact us if you have any concerns.
We are constantly working to improve our Services, and we may need to change this Privacy Policy from time to time as well.
Our current Privacy Policy will always be on our Website here and any updates will be effective upon posting. You are responsible for periodically checking this site for updates. We may send you notices by email of updates to our Privacy Policy. We may require you to click through a notice on our Website or Mobile App containing a link to the updated Privacy Policy.
If you visit our Website or Mobile App or use our Services after any changes to the Privacy Policy have been posted, that means you agree to the updated Privacy Policy, including all of the changes. Our policies and practices regarding Personal Information we collect now is subject to the Privacy Policy in effect at the time such information is collected.
We may collect several categories of Personal Information from and about you as summarized in the following table:
Category |
Examples |
A: Identifiers |
First and last name, email address, postal address, unique personal identifier (e.g., customer/account name or number) |
B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) |
Name, address, telephone number
Some personal information included in this category may overlap with other categories. |
C: Protected classification characteristics under California or federal law |
Age |
D: Commercial information |
Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies, e.g., vehicle make, model, and year, vehicle ID |
F: Internet or other similar network activity |
Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement (all of these being de-identified or aggregated) |
G: Geolocation data |
Physical location |
H: Sensory data |
Audio information, e.g., voice recording |
I: Professional or employment-related information |
Email address that identifies you (e.g., jane.smith@website.com versus jsmith@website.com), resume information, current or past job history or performance evaluations |
K: Inferences |
a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes |
L1: A consumer's account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account |
Username and password for website account |
We collect or receive your Personal Information from different sources.
Information You Provide to Us
The information we collect on or through our Website may include:
- Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, subscribing to or purchasing our Services, e-newsletters, posting material (where permitted) or requesting further Services. We may also ask you for information when you report a problem with our Website.
- Records and copies of your correspondence (including email addresses) if you contact us.
- Your responses to surveys that we might ask you to complete for research purposes.
- Your search queries on the Website.
Information Others Provide to Us
We may receive your Personal Information from our retailers, wholesalers, manufacturers, distributors, resellers, representatives, business partners, and/or service providers.
We may collect information that others provide about you when you use the Website, or obtain information from other sources and combine that with information we collect through the Website. To the extent permitted by applicable law, we may receive additional information about you, such as demographic data or fraud detection information, from third party service providers and/or partners, and combine it with information we have about you. For example, we may receive background check results or fraud warnings from service providers like identity verification services for our fraud prevention and risk assessment efforts. We may receive information about you and your activities on and off the Website through partnerships, or about your experiences and interactions from our partner ad networks.
If you link, connect, or login to your social media service account (e.g., Facebook, Google, Instagram, Yelp, etc.), the social media service may send us information such as your registration and profile information from that service. This information varies and is controlled by that service or as authorized by you via your privacy settings at that service.
If you are applying for employment with our company, either via our Website or offline, we may obtain information from you or third parties about employment (e.g., resume, professional, licensing, accreditation, certification, educational history, transcripts, and other information) as part of the application process. Our careers Website portal (available here) has information about employment opportunities with us, and contains a link which directs you to a third party's website (but which contains our brands) through which you can submit an application for employment. This application will request certain Personal Information of you. The Career Opportunities Privacy Policy set forth at the end of this Privacy Policy applies to our careers Website and information collecting/processing, in addition to this Privacy Policy. That third party's website has its own terms of use and privacy policy which you should review prior to submitting any Personal Information through that website. We may be provided your application, including some or all of the Personal Information (and other information) you submit. To the extent permitted by applicable laws, we may obtain reports from public records of criminal convictions or sex offender registrations. You agree to and do hereby consent to our use of such information, including your full name and date of birth, to obtain such reports.
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:
- Details of your visits to and interactions with our Website, including, but not limited to, traffic data, geolocation data, logs and other communication data and the resources that you access and use on the Website.
- Information about your computer and internet connection, including your IP address, operating system, browser type, clickstream patterns, the URL of the most recent website you visited before coming to our Website, the amount of time you spent on our Website, and the pages you viewed while on our Website.
- We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). For more information on how to opt-out of third-party advertiser tracking mechanisms, please click here.
The technologies we use for this automatic data collection may include cookies, flash cookies, web beacons, pixel tracking, GIF and/or IP address. Each of these is discussed below.
Cookies (or browser cookies) Notice
A cookie is a small file placed on the hard drive of your computer or mobile device. It may contain certain data, including, but not limited to: the name of the server that has placed it there, an identifier in the form of a unique number, and an expiration date. Cookies are managed by the web browser on your computer (e.g., Internet Explorer, Firefox, Safari, Google Chrome, etc.).
Different types of cookies with different purposes are used on our Website.
Essential Cookies
These cookies are essential to allow you to browse our Website and use its functions. Without them, services such as shopping baskets and electronic invoicing would not be able to work.
Performance Cookies
These cookies collect information on the use of our Website, such as which pages are consulted most often. This information enables us to optimize our Website and simplify browsing. Performance cookies also enable our affiliates and partners to find out whether you have accessed one of our Websites from their site and whether your visit has led to the use or purchase of a product or Service from our Website, including the references for the product or Service purchased. These cookies do not collect any information which could be used to identify you. All the information collected is aggregated, and therefore anonymous.
Functionality Cookies
These cookies enable our Website to remember the choices you have made when browsing. For example, we can store your geographical location in a cookie so that the Website corresponding to your area is shown. We can also remember your preferences, such as the text size, font and other customizable aspects of the Website. Functionality cookies may also be able to keep track of the products or videos consulted to avoid repetition. The information collected by these cookies cannot be used to identify you and cannot monitor your browsing activity on sites which do not belong to us.
It is possible that you will come across third-party cookies on some pages of sites that are not under our control.
You may refuse to accept browser cookies by activating the appropriate setting in your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
We also use cookies to implement tracking technology on our Website. This allows us to display advertising that is tailored to you on our Website, which parts of our content interest you the most, and which Service categories you request. This tracking uses De-Identified Personal Information data (i.e., data that cannot be identified as being specifically associated with you) and does not use your Personal Information. We will not combine this data with your other Personal Information without your express permission. Some of our contracted vendors and affinity partners are allowed to place cookies on our Website. Those companies may also provide you with the option of preventing the use of cookies in the future. For more information, contact the relevant third-party provider.
At any time, you can prevent the use of cookies in the future. You may activate the appropriate setting in your browser to refuse to accept browser cookies. However, if you do, your experience on our Website may be affected.
Flash Cookies
Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.
Web Beacons
Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Pixel Tracking
In addition to using Cookies, the Website may employ "pixel tracking", a common process which may be used in connection with advertisements on other sites. Pixel tracking involves the use of pixel tags that are not visible to the user and consist of a few lines of computer code. Pixel tracking measures the effectiveness of advertisements and compiles aggregate and specific usage statistics. A "pixel tag" is an invisible tag placed on certain pages of websites that is used to track an individual user's activity. We may access these pixel tags to identify activity and interests that may allow us to better match our products, services, and other offers with your interests and needs. For example, if you visit our Website from an advertisement on another website, the pixel tag will allow the advertiser to track that its advertisement brought you to the Website. If you visit our Website, and we link you to another website, we may also be able to determine that you were sent to and/or transacted with a third-party website. This data is collected for use in our marketing and research.
GIF
We may use tiny images known as clear GIFs to track behavior of users, including statistics on who opens our emails.
IP Address
Our servers automatically record certain log file information reported from your browser when you access the Services. These server logs may include information such as which pages of the Service you visited, your internet protocol ("IP") address, browser type, and other information on how you interact with the Services. These log files are generally deleted periodically.
Some content or applications on the Website are served by third parties, including advertisers, ad networks and servers, content providers and application providers. First-party or third-party cookies may be used alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website. A first-party cookie is a cookie set by the domain name that appears in the browser address bar. A third-party cookie is a cookie set by (and on) a domain name that is not the domain name that appears in the browser address bar. It might be set as part of a side resource load (image, JS, iframe, etc. from a different hostname) or an AJAX HTTP request to a third-party server. The information that first-party and third-party cookies collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services (i.e., tracking such activities). They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.
We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. More information on how to opt-out of third-party advertiser tracking mechanisms is available here.
Google
Google Analytics
We use, and some of our third-party service providers may use, Google Analytics or other analytics service to help us understand use of our Services. Such service providers may place their own cookies in your browser. This Privacy Policy covers use of cookies by us only and not the use of cookies by third parties. This processing may constitute a "sale" based on the definition of that term in the consumer privacy laws of some states. Residents of certain states can find information regarding how to opt out of the sale in our "Privacy Notice for Residents of Certain States" webpage.
Google DART Cookie
Google, as a third-party vendor, uses cookies to serve ads on our Website. Google's use of the DART cookie enables it to serve ads to our users based on previous visits to our Website and other sites on the Internet. Users may opt-out of the use of the DART cookie by visiting the Google Ad and Content Network privacy policy. We, along with third-party vendors such as Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our Website.
Google Maps/Google Earth
We also use Google Maps (including the Google Maps API(s)) and/or Google Earth, which may, among other things, request access to your geolocation, and both of which are subject to their own terms of use and privacy policy.
Google AdSense Advertising
We use Google AdSense Advertising (or other search engine or display network advertising) on our website. Google's advertising requirements and principles are available here. They are put in place to provide a positive experience for users. We have implemented the following: (a) Remarketing with Google AdSense and (b) Google Display Network Impression Reporting.
Google DoubleClick Cookie
We work with DoubleClick Cookie Google, a third-party vendor, which uses cookies to serve ads on our Website. Google's use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Website or other websites on the Internet. You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page here.
Google reCAPTCHA
We use Google reCAPTCHA, which identifies bots by collecting hardware and software information and sending that data to Google for analysis. More about Google reCAPTCHA is available here
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add-on.
You also may submit information, such as comments, reviews, testimonials, etc., to be published or displayed ("posted") on public areas of the Website or transmitted to other users of the Website or third parties (collectively, "Content"). Your Content is posted and transmitted to others at your own risk. We cannot control the actions of other users of the Website with whom you may choose to share your Content. Therefore, we cannot and do not guarantee that your Content will not be viewed by unauthorized persons. By posting any Content or submitting Content for posting, you agree to and do hereby grant us and our licensors, affiliates, partners, successors, and assigns, a nonexclusive, perpetual, irrevocable, worldwide, sublicensable, transferrable, royalty-free right and license to use, store, display, publish, transmit, transfer, distribute, reproduce, rearrange, edit, modify, aggregate, summarize, redact, adapt, create derivative works of, and publicly perform the Content that you post or otherwise submit to us for any purpose, in any form, medium, or technology now known or later developed ("Right to Use").
The Right to Use you grant us above also extends to any Content that you have posted to our Facebook or other social media account pages, or on other websites, e.g., Google, Yelp, Trip Advisor, Instagram, etc. By submitting a User Review, you agree to comply with our Review Guidelines, available here.
We may post content on our Website you post to our Facebook or other social media account pages. The right to Use you grant us above also extends to any Content that you have posted to our Facebook or other social media account pages, or on other third-party websites, e.g., Google, Yelp, Trip Advisor, Instagram, etc. The term "Use" includes, but is not limited to, use, reproduce, modify, publish, list information regarding, edit, delete, translate, distribute, publicly display, publicly perform, and make derivative works of the content.
We use information that we collect about you or that you provide to us, including any Personal Information, for one or more of the following purposes:
- To present to you our Website and Mobile App, and the contents and provide information and notices (e.g., updates) related thereto.
- To provide you with products or services and related information that you request from us and your related questions.
- To process transaction payments, refunds, and reimbursements for any products or services that you choose to purchase from us.
- To send you emails, text messages, and newsletters with product, service, company, invoice, and other information and offers.
- To estimate our audience/visitor size and usage patterns.
- To store information about your preferences, allowing us to customize and improve our Website and Mobile App.
- To speed up your searches.
- To recognize you when you return to our Website.
- To process any applications or changes to your account information and provide you with relevant notices, including expiration and renewal notices.
- To contact you about and to process discounts, offers, loyalty rewards, promotions, contests, sweepstakes, and/or rebate requests, forms, and applications (including those of the foregoing in which you have participated) and coordinate with the manufacturer, retailer and/or wholesaler.
- To contact you with marketing or promotional information about our Products and Services that may be of interest to you.
- To display advertisements of our products and services.
- To allow you to participate in interactive features on our Website or Mobile App.
- To ask for ratings and reviews and request your participation in surveys, focus groups, or other initiatives which help us to gather information used to develop and enhance our Products and Services.
- To enhance and improve our Products and Services, for example, by performing internal research, analyzing user trends and measuring demographics and interests and for analyzing how the Products and Services are used, diagnosing service or technical problems, and maintaining security.
- To better understand your interests so we can try to predict what other products, services, and information you might be most interested in.
- For internal purposes, such as Website, Mobile App, and system administration or internal audits and reviews.
- To provide notice to consumers of tires, wheels, and related products that have been recalled by a governmental entity, including the United States Department of Transportation, and facilitate the recall of such products.
- To comply with applicable law(s) (e.g., to comply with a search warrant, subpoena or court order) or to carry out professional ethics/conduct investigations.
- In any other way we may describe and for which we obtain your consent when you provide the information.
De-Identified Personal Information or non-Personal Information is aggregated for system administration and to monitor usage of the Website. It is utilized to measure the number of visits to our Website, average time spent, number of pages viewed and to monitor various other Website statistics. This monitoring helps us evaluate how visitors use and navigate our Website so we can improve the content.
We use cookies, clear gifs, and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Website; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our Service; (d) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns; (e) diagnose or fix technology problems reported by our users or engineers that are associated with certain IP addresses; and, (f) help you efficiently access your information after you sign in.
Text Messages
Our services may include a Short Message Service ("text") which may deliver up to a few messages per day to your wireless device and the display of personalized content and advertising. We may use your information to contact you about Website updates, conduct surveys, or informational and service-related communications, including important security updates. Please see our SMS Terms & Conditions website page here (which is incorporated herein by reference, and which may be updated from time to time and effective on the date posted) for more information on text messages. No text messaging information will be shared with third parties/affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with or sold to any third parties.
We may integrate social media application program interfaces or plug-ins ("Plug-ins") from social networks, including Facebook, Google+, LinkedIn, Xing, Twitter, Instagram, Tumblr, Pinterest and/or possibly other companies, into the Website. In order to register as a user with us, you may have the option to sign in using your Facebook or other social media site ("SMS") login.
For example, when you visit our Website, the plugin creates a direct connection between your browser and the Facebook server. This allows Facebook to receive information about your visit to our Website with your IP address. If you click the Facebook "Like" button while you are logged on to your Facebook account, you can link the contents of our Website to your Facebook profile. This allows Facebook to assign your visit to our Website to your user account. Please note that as provider of the Website, we receive no notification about the contents of the transmitted data or their use by Facebook. If you do not want Facebook to assign your visit to our Website to your Facebook user account, please log out of your Facebook user account.
If you do so, you authorize us to access certain SMS account information, such as your public SMS profile (consistent with your privacy settings in SMS), your email address, interests, likes, gender, birthday, education history, relationships, interests, current city, photos, personal description, friend list, and information about and photos of your SMS friends who might be common SMS friends with other users. Plug-ins may transfer information about you to the Plug-in's respective platform without action by you. This information may include your platform user identification number, which website you are on, and more. Interacting with a Plug-in will transmit information directly to that Plug-in's social network and that information may be visible by others on that platform. Plug-ins are controlled by the respective platform's privacy policy, and not by our Privacy Policy. You can find the privacy policy for a platform on their website.
Personal Information:
In the preceding twelve months, we have disclosed the following categories of Personal Information, as identified above, for a business purpose to the following service providers or other third parties:
Categories of Personal Information |
Disclosed to |
Purpose |
A, B, D, F, G |
Identity management providers |
Authentication |
A, B, D |
Legal and compliance consultants |
Compliance, legal, tax, and other evaluation and counsel |
A, B, D, F |
Payment solution providers |
Secure processing of payments you provide to us |
A, B, D, G |
Fulfillment and shipping vendors |
Fulfillment of our products and Services |
A, B, D |
Survey and research providers |
Perform studies on our behalf |
A, B, D, F, G, K |
Advertising partners and social media providers |
Delivery of targeted advertisements, and to share content posted on our social media platforms (e.g., if a consumer "comments" on a story) with other consumers |
A, B, D, F, G, K |
Analytics providers |
Measure website performance |
A, B, D, F, G |
Network and Website/App Monitoring |
Performance, troubleshooting, fraud prevention |
A, B, D, F |
Manufacturers, retailers, installers, and wholesalers |
Submission, processing, and management of rebates, discounts, offers, loyalty rewards, and the like |
A, B, C, D, F, G, H, I, K |
Our subsidiaries and affiliates |
In connection with providing the Products and Services to you |
A, B, F, G, H |
Telecommunications Companies |
To communicate with you |
Except as otherwise described in this Privacy Policy, we will not disclose Personal Information to any third party unless required to do so by law, court order, legal process, or subpoena, including to respond to any government or regulatory request, or if we believe that such action is necessary to (a) comply with the law, comply with legal process served on us or our affiliates, subsidiaries, contracted vendors, or affinity partners, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) enforce our Terms (including for billing and collection purposes); (c) take precautions against liability; (d) investigate and defend ourselves against any third-party claims or allegations; (e) assist government enforcement agencies; (f) to protect the security or integrity of our Website, our Services, or any software we provide related thereto; or (g) exercise or protect the rights, property, or personal safety of us, our users or others.
We will attempt to notify you about these requests unless: (i) providing notice is prohibited by the legal process itself, by court order we receive, or by applicable law, or (ii) we believe that providing notice would be futile, ineffective, create a risk of injury or bodily harm to an individual or group, or create or increase a risk of fraud upon us, our users, our Website, or our Services. In instances where we comply with legal requests without notice for these reasons, we will attempt to notify that user about the request after the fact if we determine in good faith that we are no longer legally prohibited from doing so and that no risk scenarios described in this paragraph apply.
It is likely that the identity and categories of such third parties will change during the life of your account. We require that our third-party service providers only use your Personal Information as necessary to provide the requested services to us and each service provider is subject to a set of terms consistent with the applicable portions of this Privacy Policy.
De-Identified Personal Information:
We may share De-Identified Personal Information (such as anonymous usage data, referring/exit pages and URLs, IP address, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain Services.
You consent (and shall not object) to our disclosure, transfer, and sale of your Personal Information, De-Identified Personal Information, and other information you provide to us, as well as the rights you have granted or consented to in this Privacy Policy (collectively, "Transferred Information"), to a potential or actual buyer or acquirer of assets or equity of our company or other successor for the purpose of considering or undergoing a merger, divestiture, restructuring, reorganization, dissolution, change in control, or sale or transfer of some or all of our assets (each of the foregoing referred to as a "Transfer"), whether as a going concern or as part of bankruptcy, liquidation or other court proceeding, in which Personal Information held by us is among the assets transferred. We cannot make any representations regarding the use or transfer of Transferred Information that we may have in the event of our bankruptcy, reorganization, insolvency, receivership, or an assignment for the benefit of creditors. Furthermore, except as required by law, we are not and will not be responsible for any breach of security by any third parties or for any actions of any third parties that receive any of the Transferred Information.
Our headquarters is in the United States. The Personal Information we collect may be stored and processed in servers within or outside of the United States and wherever we and our service providers have facilities around the globe. As such, we and our service providers may transfer your Personal Information to, or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. We will take reasonable steps to ensure that your Personal Information receives an adequate level of protection in the jurisdictions in which we process it.
If you are a resident of country other than the United States, you acknowledge and consent to our collecting, transmitting, and storing your Personal Information out of the country in which you reside, including in the United States.
We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration and disclosure. Such measures include the following:
- Your Personal Information is contained behind secured networks and a firewall and is only accessible by a limited number of persons and service providers who have special access rights to such systems and are required to keep the information confidential.
- Any payment transactions will be performed using our third-party payment processors or gateways, who will use appropriate security procedures designed to protect your information.
- Our Website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our Website safer.
User Account Security
The safety and security of your information also depends on you. You should maintain good internet security practices. Where you have password-protected access to certain parts of the Website or Services, you are responsible for keeping this password confidential. You should not share your password with anyone. You must prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account. If your email account or Facebook account is compromised, this could allow access to your account with us if you have given us those details and/or permitted access through those accounts. If your email account is compromised, it could be used to ask us to reset a password and gain access to your account with us. If you think that any of your accounts have been compromised, you should change your account credentials with us, and in particular make sure any compromised account does not allow access to your account with us. The information you share in public areas may be viewed by other users. We'll never email you to ask for your password or other account login information. If you receive such an email, please send it to us so we can investigate.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do use security measures designed to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to us or which we obtain. Any transmission of Personal Information is at your own risk. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time. We are not responsible for circumvention of any privacy settings or security measures contained on the Website or used with our Services. You hereby releases and forever discharge us and our affiliates, subsidiaries, officers, directors, employees, and agents, and their respective successors and assigns, and you will indemnify, defend and hold us harmless, from and against any liability, claim, or cost (including attorneys' fees), arising directly or indirectly from any failure by you to maintain the security of your email or other accounts that directly or indirectly results in an unauthorized third party having access to such email or accounts or causes us to transfer funds based on instructions purporting to have originated from you (e.g., "wire transfer fraud" or "business email compromise" events).
We may retain your Personal Information identified in Table 1 above for so long as it is useful for a business purpose and no longer than is reasonably necessary for the purposes that the Personal Information was collected. Some purposes, such as maintaining a customer's account, require that we retain information for the life of the customer relationship. The time periods for which we retain your Personal Information depend on the purposes for which we use it. We will keep your Personal Information for as long as your account is active, or as long as you are a registered account holder or user of our Services or for as long as we have another business purpose to do so and, thereafter, for no longer than is required or permitted by law. This period of retention is subject to our review and alteration.
Following termination or deactivation of your account, we may retain your profile information and all information posted to public areas of the Website. We may also retain your Personal Information and other data, but will maintain it as confidential according to the Terms, this Privacy Policy and as required by applicable law. We have the right to delete all of your Personal Information and other data after termination of your account without notice to you.
We may retain De-Identified Personal Information for as long as we choose.
Through your user account settings page, you may access and, in some cases, edit or delete certain information you've provided to us, such as name and password, email address, address, user profile information, etc. The information that you can view, update, and delete may change as the Services or our practices change. If you have any questions about viewing or updating information we have on file about you, please contact us.
By providing us with your email address (including by "following," "liking," linking your account to our Service or other services, etc., on a third party website or network), you consent to our using the email address to send you Service-related notices by email, including any notices required by law (e.g., notice of data privacy or security incidents), in lieu of communication by postal mail. You also agree that we may send you notifications of activity on the Service to the email address you give us, in accordance with any applicable privacy settings. We may use your email address to send you other messages or content, such as, but not limited to, newsletters, additions or changes to features of the Service, or special offers. If you do not want to receive such email messages, you may opt out by emailing us your opt-out request or by responding to our email or by clicking "unsubscribe" at the bottom of our e-newsletter. Opting out may prevent you from receiving email messages regarding updates, improvements, special features, announcements, or offers. You may not opt out of Service-related emails.
You can add, update, or delete information as explained above. When you update information, however, we may maintain a copy of the unrevised information in our records. You may request deletion of your account by emailing us. It is your responsibility to maintain your current email address with us.
If you have any questions about this Privacy Policy, our privacy practices, or for any other purposes, please contact us at:
Email: contact@tirerack.com
Phone: 888-541-1777
Address: Tire Rack, Inc.
7101 Vorden Parkway
South Bend, Indiana 46628
Attn: Director of Customer Care