Vehicles Used
2014 BMW F30 328i Sedan
It’s time for new tires on the family minivan or your standard passenger or compact car, and for most drivers a
tire that offers a blend of good traction, comfortable ride and reasonable treadlife is a good fit. This is basic
transportation after all, so purchase price is a consideration, too. You’d also prefer to stick with a known
brand, rather than choose a tire from a company with a funny sounding name you’ve never heard of before. If this
sounds like you and what you need, then there’s good news. A wide range of Passenger or Standard Touring
All-Season tires from name brands are designed to deliver exactly the combination you’re looking for.
The Goodyear Assurance All-Season tire was developed as an entry-level option to the rest of the Assurance family
of specialists (Assurance TripleTred All-Season with a focus on traction, Assurance ComforTred for a smooth ride
and Assurance Fuel Max designed to ease costs at the gas pump). To find out how the Goodyear Assurance All-Season
performs, the Tire Rack team conducted a Real World Road Ride and Performance Track Drive comparing it with three
other tires, the Firestone FR710, General AltiMAX RT43 and Yokohama AVID Ascend. Our evaluation used 2014 BMW F30
328i sedans fitted with new, full tread depth 215/60R16 tires mounted on 16x7.5 wheels.
What We Learned on the Road
Our 6.0-mile loop of expressway, state highway and county roads provides a great variety of road conditions that
include city and highway speeds, smooth and coarse concrete, as well as new and patched asphalt. This route allows
our team to experience noise comfort, ride quality and everyday handling, just as you would during your drive to
school or work.
Our team was a little split on which tire delivered the best ride quality. The Yokohama AVID Ascend was very
comfortable, almost isolating in how it separated road imperfections from the driver. However, its soft ride did
bring a little secondary motion after encountering larger impacts. In comparison, the General AltiMAX RT43 had
better big bump control, delivering a single, taut thump when it hit larger impacts. Both tires did a good job
enveloping smaller ripples and impacts along the route. The Goodyear Assurance All-Season and Firestone FR710 both
delivered ride quality appropriate for the Passenger All-Season category, but when compared with the other tires
in this test they let some additional ride harshness find its way into the vehicle.
Overall noise levels were moderate with all four tires. Here, the Yokohama and General tires again led the group,
producing the least amount of tread and impact noise. The Goodyear and Firestone tires produced a bit more tread
whine and impact boom.
During everyday light handling the AltiMAX RT43 felt noticeably more direct and responsive, giving a connected and
reassuring feel through the steering wheel. The Assurance All-Season led the rest of the group with good steering
response, followed by the AVID Ascend and FR710 tires close behind.
What We Learned on the Test Track
Our 1/3-mile per lap test track course includes 90-degree street corners, a five-cone slalom and simulated
expressway ramps. Run in both dry and wet conditions, the test track allows our team to experience the traction,
responsiveness, handling and drivability normally only encountered during abrupt emergency avoidance maneuvers or
competition events.
In dry conditions, all four tires stopped in nearly identical distances during our panic stop test. Lap times
around the handling course were very similar, too, with three tires essentially tying for quickest lap time, and
the fourth just a few tenths of a second behind. Subjectively the General and Goodyear tires stood out somewhat
with more direct steering response and better stability in rapid transitions.
In the wet, we found a significant difference in feel and overall traction levels. Here the AltiMAX RT43 showed a
significant advantage over the others, with much better cornering grip, stability and stopping traction. The FR710
followed, but couldn’t come close to matching the AltiMAX RT43. The AVID Ascend displayed noticeably less grip and
significant understeer that made cornering hard and transitioning quickly somewhat difficult. Trailing the others
was the Assurance All-Season, which struggled to accelerate, corner or brake at any sort of significant effort
level. The only option was to reduce your speed and use slow, deliberate inputs to avoid initiating any slide.
Driving in Winter Conditions
Winter weather is often unpredictable; and snow-covered roads change with every passing vehicle as they churn snow
into slush or pack it down to polished ice. A constantly changing test surface makes side-by-side comparisons
difficult, so we use a dedicated winter testing facility in Northern Sweden with acres of groomed snow that
provides the consistency we need to get reliable acceleration and braking comparisons. This facility also has a
prepared snow-handling course where we evaluate the stability and control of each tire during abrupt maneuvers. To
simulate the icy conditions found at intersections or the black ice experienced out on the highway, we use ice at
a local hockey rink and measure acceleration and braking traction.
The General AltiMAX RT43 performed well in our winter tests, leading the group for overall snow traction. The
Goodyear Assurance All-Season was a close second overall for winter performance. The Yokohama AVID Ascend proved
adequate in winter performance, but didn’t perform at the same level as the General and Goodyear tires. Trailing
the others was the Firestone FR710, which struggled to start, stop and turn in comparison to the other three tires
in our test.
Fuel Consumption Results
Our Real World Road Ride features a relatively flat 6.0-mile loop of 65 mph expressway, 55 mph state highway and
40 mph county roads along with two stop signs and one traffic light every lap. Our team drove each tire
approximately 400 miles over the course of several days. Since we wanted to compare fuel consumption results that
typical drivers would experience, our drivers were instructed to maintain the flow of traffic by running at the
posted speed limits and sustain the vehicle’s speed using cruise control whenever possible. They did not use
hypermiling techniques to influence vehicle fuel economy.
Tire |
Test MPG* |
Gallons/Year
@ 15,000 Miles |
% vs. Most Efficient |
Firestone FR710 |
29.8 |
503.4 |
-3.56% |
General AltiMAX RT43 |
30.2 |
496.7 |
-2.27% |
Goodyear Assurance All-Season |
30.9 |
485.4 |
-- |
Yokohama AVID Ascend |
30.4 |
493.4 |
-1.62% |
While none of the tires in this test were designed with low rolling resistance as its primary priority, we did
find a difference in observed vehicle fuel economy across the group. Based on our results the 1.1 mile per gallon
difference between our lowest and highest observed fuel economy would result in an annual difference of 18 gallons
of premium gasoline. At the current cost of $3.50/gallon, it would amount to an annual difference of $63 for
drivers driving 15,000 miles per year.
It’s important to note our test’s fuel consumption measurements follow consistent procedures designed to minimize
variables that could influence the results, however they do not represent an exhaustive long-range fuel
consumption study. While our procedures require the test vehicles in each convoy to run under the same prevailing
conditions, the week-to-week differences in ambient temperatures, barometric pressures and wind speeds that we
experience over a season of testing can influence vehicle fuel consumption and prevent the absolute mpg values of
this test from being compared directly against those of others.
Larger differences in consumption between tires may indicate a difference that might be experienced on the road,
while smaller differences should be considered equivalent. As they say, your mileage may vary.
Summary
The General AltiMAX RT43 is the all-around winner of this group, trading only a slight penalty in outright ride
comfort for much better handling and class-leading traction in the wet and winter conditions. The Yokohama AVID
Ascend takes a different tact, focusing on a smooth and quiet ride, but falls somewhat short on wet snow traction.
The Goodyear Assurance All-Season performs adequately in dry and winter conditions, but lacks the wet grip to come
close to the other tires in the test. Rounding out the group is the Firestone FR710, which proved adequate on the
road and in dry/wet conditions, but falls well short of the others in the snow.
Product Details
Firestone FR710 (Passenger All-Season): Passenger All-Season tires are for drivers who want a combination
of a smooth ride, good wear and S- or T-speed rated durability along with all-season traction, including in light
snow. Passenger All-Season tires branded with the M+S symbol are often used as Original Equipment (O.E.) on
standard coupes, sedans and family vans, as well as some entry-level pickup, crossover and sport utility vehicles.
Read more.
General AltiMAX RT43 (Standard Touring All-Season): AltiMAX RT43 (Road Touring) tires featuring T-speed
ratings are General’s Standard Touring All-Season tire members of their AltiMAX family of flagship tires. Designed
to deliver impressive consumer value through even treadwear and extended treadlife, the AltiMAX RT43 combines a
quiet, comfortable ride with year-round, all-season traction, even in light snow. Read more.
Goodyear Assurance All-Season (Passenger All-Season): The Assurance All-Season is Goodyear’s entry-level
Passenger All-Season member of their Assurance family of tires. Developed for drivers of family sedans and
minivans looking for practical tires that provide confident all-season traction, the Assurance All-Season delivers
Goodyear value by combining attractive pricing, long wear and year-round traction in dry, wet and wintry
conditions, even in light snow. Read
more.
Yokohama AVID Ascend (Standard Touring All-Season): The AVID Ascend featuring T-speed rated sizes is
Yokohama’s first mass-produced Standard Touring All-Season tire line in the United States using Yokohama’s Orange
Oil technology and branded with their BluEarth eco-friendly identification. Developed for the drivers of coupes,
sedans, minivans and crossover vehicles, the AVID Ascend is designed to blend long treadwear, low rolling
resistance and all-season traction, even in light snow. Read more.