Discount Tire's legacy is rooted in the entrepreneurial spirit and founding principles of its late founder, Bruce T. Halle. Starting with a single store in 1960, Discount Tire grew steadily, expanding to multiple locations across the United States.
The company's success can be attributed to a customer-centric approach, focusing on respect, fairness, and providing unexpected benefits. Bruce Halle's emphasis on hard work, gratitude, and giving back to the community shaped the company's culture and fostered its growth into the nation's largest independent tire and wheel retailer, operating over 1000 stores in 35 states.