Affiliate Program Policies

Tire Rack Affiliate Program Policies

To ensure continued success, we have developed these policies to help direct you with affiliate etiquette that is in line with our marketing message. Please read through these policies carefully.

General Marketing Policy

This policy applies to the way Affiliates promote Tire Rack on their website.

Creative

Refrain from designing your own Tire Rack creative. Please use the creative provided in the affiliate creative library.

Refrain from editing Tire Rack affiliate creative, both banners and text links.

Refrain from editing Tire Rack promotional offer copy.

Refrain from promoting invalid offers or offers that have expired.

All photography, creative and content on tirerack.com is protected by copyright.

Domain Names

Your domain name cannot contain Tire Rack, tirerack, tirerack.com and all variations and misspellings of the Tire Rack brand name.

Refrain from using domain names that reflect negatively on Tire Rack.

Content

Your website cannot contain or link to a site that contains obscene or offensive material. No gambling, adult content, extreme religious or extreme political content.

You cannot claim to be a partner of Tire Rack. Do not use terms like "us," "we," or "our" when referring to Tire Rack. If a reference needs to be made, please refer to yourself as a Tire Rack Affiliate.

Refrain from using the term "cheap." Do not describe Tire Rack products and prices as "cheap." Instead, use terms like quality, affordable and economical.

Technology

You cannot frame tirerack.com or mask the Tire Rack URL with your URL.

You cannot use pop-up or pop-under technology to promote Tire Rack.

This policy is subject to change and any edits or additions will be retroactively enforced. Violations of this policy will result in the reversal of commission.

Search Engine Marketing Policy

This policy applies to the way Affiliates promote Tire Rack through paid search marketing.

Trademark Plus

Tire Rack operates an exclusive Trademark Plus program. If you are not an authorized participant in the program, you are not permitted to bid on Tire Rack trademarked terms. Trademarked terms include Tire Rack and all variations and misspellings of the Tire Rack brand name.

Ad Copy

You cannot use the Tire Rack brand name in your ad copy.

Display URL

You cannot use www.tirerack.com or tirerack.com and all variations and misspellings of the Tire Rack brand name or web address as your display URL.

Direct Linking

Direct linking is not permitted. Search traffic must first be directed to a landing page where the user initiates a click to tirerack.com through an authorized affiliate link.

This policy is subject to change and any edits or additions will be retroactively enforced. Violations of this policy will result in the reversal of commission and termination of partnership.

Search Engine Optimization Policy

This policy applies to the way Affiliates promote Tire Rack through organic search marketing.

Metadata

You cannot mention limited time offers and promotions in title tags or metadata.

You cannot claim a percentage off or dollar amount off at Tire Rack in title tags or metadata.

No “up to” language in title tags or metadata.

No misleading ad copy in title tags or metadata.

Suggested language includes: “Fast Free Shipping”, “Experts on Staff”, “Recommended Installers”, “Tire Rack Coupons and Deals”.

This policy is subject to change and any edits or additions will be retroactively enforced. Violations of this policy will result in the reversal of commission and termination of partnership.

Social Media Policy

This policy applies to the way Affiliates promote Tire Rack through social media.

Facebook

Refrain from placing affiliate links on Tire Rack’s Facebook page.

Instagram

Refrain from placing affiliate links on Tire Rack’s Instagram.

Twitter

Direct linking via Twitter is not permitted. Twitter traffic must first be directed to a landing page where the user initiates a click to tirerack.com through an authorized affiliate link.

YouTube

Refrain from placing affiliate links on Tire Rack’s YouTube videos or channel page (comments, responses, video responses, etc.)

Tire Rack Blog

Refrain from placing affiliate links in the comments on Tire Rack’s blog.

This policy is subject to change and any edits or additions will be retroactively enforced. Violations of this policy will result in the reversal of commission.