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Sr SEO Content Coordinator

Description

Tire Rack is looking for a Sr SEO Content Coordinator to help us update and create engaging content across our consumer-facing website. As a Sr SEO Content Coordinator, you will be at the forefront of our content efforts: not only ensuring that our messaging is consistent, engaging, and aligned with our brand identity, but also optimized for search engine users and bots, alike. You will be a key member of an SEO team charged with adding content to and creating pages on our websites as we scale our reach and opportunities for search engine-derived growth. This role offers an excellent opportunity to grow your career in content management and SEO while contributing directly to our company's success.

Responsibilities

  • Add content to and create landing pages, blog posts, and product pages
  • Provide grammatically accurate and SEO-optimized UX/microcopy recommendations
  • Provide recommendations and implement optimizations for on-page SEO, including: metadata, image optimization, title and heading formatting, and internal/external linking
  • Make conversion optimizations to existing pages via our CMS
  • Upload and format tables, graphics, videos, images, and content files via CSV, JSON, and Markdown (.md) across thousands of pages
  • Help maintain our Merchant Center product feeds and associated content, third party content hosted on external sites and web properties, etc.

Qualifications

  • Experience using enterprise and bespoke content management systems, such as: Adobe Experience Manager, WordPress, and/or Git-based CMS
  • Knowledge of SEO and landing page CRO best practices, especially: content optimization, image optimization, CTA design and creation, page layout/information hierarchy, and tactics behind internal linking
  • Experience working with HTML, CSS, JavaScript, JSON, and Markdown
  • Experience working with diverse content types and the strategy behind each, especially: tables, videos, and CTAs
  • Expertise in UX copywriting/editing, with mastery of basic grammar, punctuation, and semantics
  • Experience reviewing design copy in Figma
  • Continuous learning mindset with the ability to quickly apply feedback
  • Innate problem-solving skills
  • Familiarity with Al content generation, including how to optimize and differentiate AI content for bespoke use cases and keyword clusters
  • Creative mindset and the ability to think outside the box
  • Professional Working Proficiency in English - including reading, writing, and verbal communication
  • Bachelor’s degree in a related field

Benefits

Benefits include paid vacation days and holidays, comprehensive health insurance, optional 401(k) plan, and employee wellness program.

SERVICE WITH A SMILE

Need help choosing the right products for your vehicle? Our team of highly trained experts has the knowledge and passion to help. Just pick up the phone and give us a ring. Or let's chat via email. We love solving problems and lending a hand (or an ear).

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