Sr SEO Content Coordinator

Description

Tire Rack is looking for a Sr SEO Content Coordinator to help us update and create engaging content across our consumer-facing website. As a Sr SEO Content Coordinator, you will be at the forefront of our content efforts: not only ensuring that our messaging is consistent, engaging, and aligned with our brand identity, but also optimized for search engine users and bots, alike. You will be a key member of an SEO team charged with adding content to and creating pages on our websites as we scale our reach and opportunities for search engine-derived growth. This role offers an excellent opportunity to grow your career in content management and SEO while contributing directly to our company's success.

Responsibilities

Add content to and create landing pages, blog posts, and product pages
Provide grammatically accurate and SEO-optimized UX/microcopy recommendations
Provide recommendations and implement optimizations for on-page SEO, including: metadata, image optimization, title and heading formatting, and internal/external linking
Make conversion optimizations to existing pages via our CMS
Upload and format tables, graphics, videos, images, and content files via CSV, JSON, and Markdown (.md) across thousands of pages
Help maintain our Merchant Center product feeds and associated content, third party content hosted on external sites and web properties, etc.

Qualifications

Experience using enterprise and bespoke content management systems, such as: Adobe Experience Manager, WordPress, and/or Git-based CMS
Knowledge of SEO and landing page CRO best practices, especially: content optimization, image optimization, CTA design and creation, page layout/information hierarchy, and tactics behind internal linking
Experience working with HTML, CSS, JavaScript, JSON, and Markdown
Experience working with diverse content types and the strategy behind each, especially: tables, videos, and CTAs
Expertise in UX copywriting/editing, with mastery of basic grammar, punctuation, and semantics
Experience reviewing design copy in Figma
Continuous learning mindset with the ability to quickly apply feedback
Innate problem-solving skills
Familiarity with Al content generation, including how to optimize and differentiate AI content for bespoke use cases and keyword clusters
Creative mindset and the ability to think outside the box
Professional Working Proficiency in English - including reading, writing, and verbal communication
Bachelor’s degree in a related field

Benefits

Benefits include paid vacation days and holidays, comprehensive health insurance, optional 401(k) plan, and employee wellness program.

This brief summary of benefits is a guideline only and is subject to change at any time. For complete details, please contact Human Resources.

Vacation Days and Holidays

You will accrue PTO on the last day of each month, for a total of sixteen (16) days per calendar year. Additional days are earned after four years of full-time service per the policy outlined in our employee handbook (maximum 26 days).

You will receive one (1) business day of regular pay for each holiday for which the company closes. The company currently closes for New Year's Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day and Christmas Day.

Insurance

You will be eligible for health insurance coverage on the first day following the completion of your first thirty (30) days of full-time employment.

Tire Rack also offers voluntary dental, vision, life and AD&D, and disability benefits, which you will be eligible to participate in after thirty (30) days of full-time employment.

401(k) Plan

You will also be eligible to participate in the company's 401(k) plan upon reaching age 21 and completing 1,000 hours of service within the 12-month time-period following your date of hire. Your entry date will be the first day of the month coinciding with or next following the date you satisfy both the age 21 and the hours-of-service eligibility requirements. The company will contribute $1.00 in your name for each $1.00 that you contribute to the Plan, up to a maximum of 6% of the employee's eligible compensation. The company's contribution fully vests after three years of full-time employment.

Employee Wellness Program

The employee wellness program's mission is to establish and maintain a workplace culture that supports the health and positive well-being of all company employees. You will have the opportunity to participate in many events and activities to help you achieve your personal well-being goals.

The core of the wellness program consists of periodic on-site biometric screenings, Employee Assistance Program, Take60 lunch and learn sessions, discounted gym memberships, and volunteer opportunities to give back. Access to program information is provided on our internal wellness website, private Facebook group, and wellness bulletin boards.

See full benefit details