Founded in Japan in 1949, Nitto Tire made its name providing hard-to-find tires and sizes to driving enthusiasts.
As a company, Nitto believes every corner of the automotive enthusiast world is worthy of being celebrated. To that end, its goal is to develop and manufacture tires specially designed for the market. Its motto: Fueled By Enthusiasts® underscores Nitto's history and spirit.
Nitto Tire participates in Off-Road, Formula Drift, Rallycross, and Competition Diesel Truck Sled Pulling and Diesel Truck Racing. Nitto tires took first, second and third at the 2022 MidAmerica Visions Regional Ultra4 Races. Nitto's online publication, Driving Line® further supports driving enthusiasts by telling their stories.
In addition to high-performance radial street and competition car tires, Nitto also produces a range of tires for Crossovers, Sport Utility Vehicles, and Light Trucks, available through Tire Rack.
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