Tires with an emphasis on low rolling resistance for improved fuel efficiency have been de rigueur
on environmentally friendly hybrid vehicles for some time. But just as the number of early adopters driving
hybrids was relatively small, most tires designed with the same eco-focus were only available in a limited range
of sizes that didn’t fit the majority of vehicles on the road. But as the world at large continues to place a
greater emphasis on being ecologically friendly, a growing number of tires featuring the latest fuel efficient
technology are becoming available in sizes to fit a wide variety of mainstream passenger cars and minivans,
helping them roll down the road more efficiently than on standard tires of just a few years ago.
One of the most recent eco-friendly tires to become available for the mainstream is Bridgestone’s Ecopia EP422
that employs several technologies aimed at reducing fuel consumption and the tire’s impact on the environment.
Bridgestone has applied their NanoPro-Tech analysis to improve efficiency at the molecular level by controlling
the interaction between different rubber components inside the tire. A special rubber compound is used in the
sidewall to help reduce fuel consumption by returning more energy as it rolls. The tread compound even uses 5%
recycled post-consumer tire rubber.
To get a better idea of how the Ecopia EP422 drives in the real world, we decided to conduct a Real World Road
Ride and Performance Track Drive comparing it with two other eco-focused tires already in the marketplace - the
Continental ProContact with EcoPlus Technology and Goodyear’s Assurance Fuel Max. Both share the Ecopia EP422’s
emphasis on reducing fuel consumption, and are available in a wide range of sizes to fit a variety of mainstream
vehicles. To help us gauge the gains and discover any trade-offs for having an eco focus, we included the
Yokohama AVID TRZ to represent the majority of typical passenger tires on the road that were introduced before
low rolling resistance became such a high priority. Our evaluation used 2011 BMW E92 328i coupes fitted with
new, full tread depth 205/55R16 tires mounted on 16x7.5" wheels.
What We Learned on the Road
Our 6.6-mile loop of expressway, state highway and county roads provides a great variety of road conditions
that include city and highway speeds, smooth and coarse concrete, as well as new and patched asphalt. This
route allows our team to experience noise comfort, ride quality and everyday handling, just as you would
during your drive to school or work.
Out on the road all four tires delivered comfortable road manners, with the Continental ProContact EcoPlus
and Bridgestone Ecopia EP422 both doing a good job softening the edges of sharp bumps and expansion joints.
Our team rated the ride quality of the Yokohama AVID TRZ just behind, noting it was also able to soften the
jolt of larger impacts. The Goodyear Assurance Fuel Max let a bit more of the road’s imperfections find
their way to the driver.
The ProContact with EcoPlus Technology produced the least amount of tread noise, rolling down the road in
relative quiet. Right behind was the Ecopia EP422, which also did a good job keeping noise to a minimum. The
AVID TRZ generated a small amount of audible noise, while the sound from the tread pattern of the Assurance
Fuel Max was a little more noticeable as it rolled over the asphalt and concrete surfaces along our route.
The steering feel of the AVID TRZ felt tight and direct, responding quickly to driver inputs. The ProContact
with EcoPlus Technology also gave a reassuring feel in the steering wheel as it tracked down the highway at
speed. The Ecopia EP422 was just a little slower to respond to driver inputs, but also felt well-connected.
The Assurance Fuel Max felt a little disconnected in comparison to the others, with less precision and
slower response to driver inputs.
What We Learned on the Test Track
Our 1/3-mile per lap test track course includes 90-degree street corners, a 5-cone slalom and simulated
expressway ramps. Run in both dry and wet conditions, the test track allows our team to experience the
traction, responsiveness, handling and drivability normally only encountered during abrupt emergency
avoidance maneuvers or competition events.
Out on the test track in dry conditions the AVID TRZ carried over its responsive handling along with a
stable and reassuring feel making it a subjective favorite with our team. The ProContact with EcoPlus
Technology was able to lap our course a little faster than the AVID TRZ, thanks to its superior ultimate
traction. The Assurance Fuel Max felt less precise, relying on its grip to get around our test course faster
than it felt from behind the wheel. The Ecopia EP422 lacked the ultimate traction of the other tires,
feeling somewhat sluggish and out of its element when challenged during rapid transitions and hard
cornering.
In the wet the ProContact with EcoPlus Technology easily lead the group, displaying good overall cornering
and braking traction and predictable handling. The AVID TRZ followed with noticeably less ultimate grip, but
its stable handling made it relatively easy to control. The Ecopia EP422 was further back, feeling somewhat
slippery. The Assurance Fuel Max trailed the group with noticeably less traction combined with sluggish
handling.
Fuel Consumption Results
Our Real World Road Ride features a relatively flat 6.6-mile loop of 65 mph expressway, 55 mph state highway
and 40 mph county roads along with two stop signs and one traffic light every lap. Our team drove
approximately 500 miles over the course of several days. Since we wanted to compare fuel consumption results
that typical drivers would experience, our drivers were instructed to maintain the flow of traffic by
running at the posted speed limits and sustain the vehicle’s speed using cruise control whenever possible.
They did not use hypermiling techniques to influence vehicle fuel economy.
Tire |
Test MPG* |
Gallons/Year
@ 15,000 Miles |
% vs. Most Efficient |
Bridgestone Ecopia EP422 |
27.9 |
537.6 |
-- |
Continental ProContact with EcoPlus Technology |
27.3 |
549.5 |
-2.20% |
Goodyear Assurance featuring Fuel Max Technology |
27.6 |
543.5 |
-1.09% |
Yokohama AVID TRZ |
27.3 |
549.5 |
-2.20% |
Three of the four tires in this test were designed with low rolling resistance as a high priority, and we
did find a modest difference in observed vehicle fuel economy. The 0.6 mile per gallon difference between
our lowest and highest recorded fuel economy measurements would result in an annual difference of just under
12 gallons of premium gasoline at a current cost of about $47 (at $4/gallon) for drivers traveling 15,000
miles a year.
It’s important to note our test’s fuel consumption measurements follow consistent procedures designed to
minimize variables that could influence the results, however they do not represent an exhaustive long range
fuel consumption study. While our procedures require the test vehicles in each convoy to run under the same
prevailing conditions, the week-to-week differences in ambient temperatures, barometric pressures and wind
speeds that we experience over a season of testing can influence vehicle fuel consumption and prevent the
absolute mpg values of this test from being compared directly against those of others.
Larger differences in consumption between tires may indicate a difference that might be experienced on the
road, while smaller differences should be considered equivalent. As they say, your mileage may vary.
Driving In Winter Conditions
Winter weather is often unpredictable, and road conditions can change so fast that it’s hard to know what
waits for you around the next corner. For consistency, our snow testing is done at a dedicated winter test
facility in Northern Sweden, and ice testing is done at a local hockey rink to simulate the glare ice often
found at intersections and in other high-traffic areas. We measure each tire’s ability to accelerate and
brake in both conditions, as well as gather subjective ratings of how each tire feels from the driver’s seat
while driving through several inches of groomed snow on a handling course.
Offsetting its underwhelming wet performance was the Bridgestone Ecopia EP422, this time showing impressive
snow traction while feeling stable and composed. Right behind was the Goodyear Assurance Fuel Max which also
delivered impressive results, especially under braking. The Continental ProContact with Eco Plus provided
reasonable traction with just a hint of understeer, while the Yokohama AVID TRZ showed competitive, but
lower overall snow traction than the others.
Summary
Tire manufacturers continue to find ways for their tires to help vehicles achieve better fuel efficiency.
But there is no free lunch. At least for now, it appears there are trade-offs in some areas of tire
performance when trying to maximize capability in others. The Bridgestone Ecopia EP422 and Goodyear
Assurance Fuel Max both deliver on the promise of being fuel efficient, but trail when it comes to wet
weather traction. The Continental ProContact with EcoPlus Technology and Yokohama AVID TRZ both give up just
a little at the fuel pump for noticeable gains in wet traction.
Product Details
Bridgestone Ecopia EP422 (Grand Touring All-Season): The Ecopia EP422 is one of Bridgestone’s
ecologically oriented Grand Touring All-Season tires developed for the drivers of coupes, sedans, minivans
and small crossover vehicles looking to combine year-round traction, handling and comfort with reduced
environmental impact. Ecopia EP422 tires are designed to enhance vehicle fuel economy by reducing tire
rolling resistance along with the vehicle’s carbon dioxide (CO2) emissions while delivering year-round,
all-season traction, even in light snow. Read more.
Continental ProContact with EcoPlus Technology (Standard Touring All-Season): The ProContact with
EcoPlus Technology is Continental’s Standard Touring All-Season tire developed for coupes, sedans, minivans
and crossover vehicles. The ProContact with EcoPlus Technology is designed to enhance driving pleasure, save
fuel and maintain wet braking grip while providing long wear and all-season traction, even in light snow.
Goodyear Assurance featuring Fuel Max Technology (Passenger All-Season): The Assurance featuring Fuel
Max Technology is Goodyear’s mid-tier Passenger All-Season tire designed for the drivers of cars, coupes,
vans and crossover vehicles looking for affordably priced tires offering long wear, wet traction and low
rolling resistance as some of their top priorities. The Assurance Fuel Max is designed to provide year-round
confidence in wet, dry and wintry weather conditions, including in light snow, as well as offers lower
rolling resistance to enhance vehicle fuel economy over the tire’s lifetime. Read more.
Yokohama AVID TRZ (Standard Touring All-Season): The AVID TRZ is Yokohama’s Standard Touring
All-Season tire developed for the drivers of coupes, sedans and minivans. The AVID TRZ is designed to
provide comfort, longevity and driving satisfaction across a wide range of road conditions, including in
light snow.